Mastering your customer data is on the critical path for any business undertaking the transformation to a data centric approach.  Whether it is to enable effective CRM to enhance day to day operations or leverage in depth customer analytics for strategic planning, understanding your customer data is the foundation of truly understanding and responding to your customer.  The first step in mastering your customer data is to discover and document the existing data landscape.

In this session we will present a case study to uncover the drivers, challenges and benefits of mastering your customer data and detail how a customer data discovery pilot, using erwin modeling can underpin and accelerate this initiative, reduce the associated costs and provide a facility to enable ongoing analysis, stakeholder awareness and mitigate the risks involve in re-engineering your customer data management approach.

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