About the Webinar

Achieving a ‘single version of the truth’ is critical to any MDM, DW, or data integration initiative. But have you ever tried to get people to agree on a single definition of “customer”? Or to get Sales, Marketing, and IT to agree on a target audience?

This webinar will discuss how a conceptual data model can be used as a powerful communication tool for data-intensive initiatives. It will cover how to build a high-level data model, how the core concepts in a data model can have significant business impact on an organization, and will provide some easy-to-use templates and guidelines for a step-by-step approach to implementing a conceptual data model in your organization.

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