Evidence suggests that the track record of MDM (Master Data Management) initiatives is not very good. Traditional MDM is often a costly, time-consuming, IT-driven activity that is disconnected from business goals and stakeholders. Even MDM projects that initially meet their goals often suffer during sustainment, or are limited to specific divisions and fail to provide value for the rest of the organization.

This webinar will:

• Review the technical and business challenges associated with the traditional MDM lifecycle
• Explain why the technologies and conventional wisdom associated with MDM do not seem to be working
• Discuss use cases of organizations who have achieved success by adopting a new, iterative approach called “streamlined MDM”

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